All Four:One
The University of Colorado initiated a multimedia advertising campaign to better brand the system and its four campuses and to build affinity for the state's largest public university. From that brief was born ALL FOUR:ONE – the belief that the state of Colorado and the four campuses that comprise the University of Colorado are inseparably linked. They are defined by and made better because of each other. I was involved in the campaign’s development and execution from the beginning and played several roles, including supervising TV shoots and edits, progressing strategy, and producing photo assets.
Involvement: Creative Lead, Art Direction, Photography, StrategyOutdoor
Broadcast
Radio
Short-Form Documentary
COPY: Renowned for its commitment to excellence, the University of Colorado has a rich history benefiting our state’s citizens, businesses, and communities. With over 300 degree programs and some 450,000 alumni leading the way in technology, science, the arts, health care, and their communities, CU has a significant impact throughout the state and around the world.
COPY: As one of the largest economic drivers in the state, the University of Colorado contributes more than $12.3 billion to the local economy each year. From the hundreds of thousands of highly skilled alumni making their mark across the state to the 160 companies that have emerged from university research, CU is committed to the progress of our state.
COPY: Representing the best of what public higher education should be, the University of Colorado provides a powerful combination of immersive classroom and real-world experience across our four campuses. CU’s nationally ranked programs inspire thinkers, dreamers, and doers to address the world’s grandest challenges. And with some 450,000 alumni around the globe who have already made a difference, we’re just getting started.
COPY: Known for our commitment to health and innovation, the University of Colorado provides 50 million dollars of donated care annually throughout the state we call home. From pioneering clinical research at our world-class CU Anschutz Medical Campus to providing essential health and wellness programs for communities big and small, our four campuses are helping Coloradans everywhere live better lives.
