EXPERIENCE
Westerra Credit Union
Associate Creative Director
June 2022 - Present | Denver, CO
Helping to creative direct and manage creative strategy, design, production, and rollout of rebrand for Westerra Credit Union, including identity, color, website, mobile banking app, retail design, signage and apparel/swag.
Oversee a team of seven designers, art directors, and writers, both internal and freelance,
within an agile framework.Leading CX design and implementation on special assignment for revamped online banking platform. This project is the current top-level organizational priority.
Leading creative direction and production of documentary film series delivering on
talent acquisition and retention strategies.Manage and support several outside partnerships, including serving as creative liaison with AOR.
Implementing digital asset management and organization-wide content creation solution to maintain brand standards, manage licensing, and facilitate content distribution.
Conceived, developed, provided copywriting support, and produced multiple product campaigns, including several with 500x+ ROI. Involved in brand strategy and consumer trend research, as well as creative.
Sr. Art Director
October 2020 - June 2022
LivingTheFlipside.com
Founder & CONTENT CREATOR
November 2018 – October 2020 | New Delhi, India
Founded expat and travel blog focusing on topics related to Delhi and India.
Regularly produce long-form multimedia content, including video, photography, illustration, and written features.
Built loyal niche following, with 5,000 visits in the past 12 months, and recognized in local expat community as a go-to resource.
Freelance
Sr. Creative
November 2018 – October 2020 | New Delhi, India
Contracted on several brand boot camp projects, including logo development, brand ID, and naming exercises for small businesses across sectors, including marketing agencies and non-profit organizations.
Greenhouse Partners
Sr. Art Director
October 2013 – October 2018 | Boulder, CO
Led creative on the University of Colorado’s $3MM/yr award-winning multimedia brand campaign, including development of concept through execution of national TV, OLV, OOH, interactive, and print. Campaign exceeded awareness objectives and led to 89% positive brand perception among Colorado adults with recall.
Led several website design projects, including the18.com and the University of Colorado (CU.edu).
Five years of experience with Instagram, Vine, Facebook and LinkedIn initiatives for clients such as Bacardi Mixers, Odwalla, and the University of Colorado, consistently achieving high consumer engagement.
Retail and POP graphic design and creative experience for clients including Mello Yello and Odwalla.
Led and developed award-winning women’s empowerment and soccer campaign for the18.com.
CP+B
Production Artist
May 2007 – October 2013 | Boulder, CO & Miami, FL
Responsible for making publish-ready various print and digital production projects, working closely with ECDs, CDs, and ADs.
Noted for strong attention to detail, strong eye, and efficient work under pressure.
Responsibilities included Microsoft’s Windows Phone 8 launch as well as the Xbox One launch.
Started CP+B as a media planner. Responsible for local TV, Radio, Digital, and OOH planning for Burger King’s West Coast markets.
AWARDS
The Telly Awards
2018 - Regional TV
Graphis Advertising Annual
2016 Gold - Video - Education
2015 Gold - TV/Film - Sports
2015 Gold - Print - Sports
The Fifty
2016 & 2015
Davey Awards
2015 Gold - Commercial
2014 Silver - Corporate Identity / Logo
Communicator Awards
2016 Distinction - Digital/Website
2016 Distinction - Online Video
2017 Excellence - Non-profit Campaign
EDUCATION
University of Oregon
2005 - BA, Journalism & Advertising
SKILLS
Concepting
Immaculate
Adobe CC
Like the back of my hand
Copy
Roger that
Typography & Kerning
As though my life depends on it
Video Editing
Good, but not Scorsese good
Retouching / DFX
Want to see Madeline Albright riding a horse in a bikini with Jackie Chan?
Photography
Have shot for Bacardi and CU, and freelanced for Playboy–true story. Portfolio: asburyphoto.com
BRANDS
In the past 13 years, I’ve had the pleasure of working on some amazing brands, from household names, to rising stars.