REBRAND
Westerra Credit Union, founded in 1934, is rooted in a rich history of education, and the brand has been a staple of the community since its inception. But the world was changing around Westerra, and sleepy old credit unions can’t survive in today’s ‘fintech’ world. Westerra realized it was time for not just a facelift, but an entire rebrand. It began with understanding our purpose: “We exist to teach one another to prosper.” Beyond logos, and colors, Westerra is actively changing the way a credit union can do business and attract new members with the technology- and consumer experience-focused solutions we expect from big banks, but with the member-obsessed passion of a community financial institution.
Involvement: Art Direction, Implementation, Production, StrategyLogo
Website
Credit Cards
Color Palette
Online Account Opening
Swag
Westerra Works
With an increasingly competitive workforce marketplace, we wanted to show the world how employment at Westerra is unlike anywhere else. Through high-production value short films, we are telling the stories of our exceptional talent, showcasing their contributions to Westerra’s success, and also highlighting how Westerra has invested in their growth and development. This ongoing recruitment and retention initiative has been impactful within the organization and will soon be launched externally.
Involvement: Art Direction, Concept, ProductionBRIDGE LOAN CAMPAIGN
Win the bidding war. Buying a home in Colorado isn’t a leisurely tour of what’s on the market. It’s a battle. A gritty contest between competing homebuyers where only those who move quickly and strategically can prevail. And if that makes you feel like raising the white flag of surrender, don’t. With a Westerra Bridge Loan on your side, you can tap into your current home’s equity to help you finance the one you really want. So you can launch a more powerful offer and win the bidding war.
Involvement: Art Direction, Concept, ProductionOutdoor
Radio
Landing Page
Display
CLOSE ON TIME GUARANTEE CAMPAIGN
With hundreds of desperate homebuyers out there in Denver, sellers can afford to be picky. So when you find the home you really want, you better be prepared to serve up your tastiest offer with whipped cream and a cherry on top.
Westerra can help. Our rigorous pre-approval process lets sellers and their agents know your offer is fully baked. And our Close-On-Time Guarantee is the icing on the cake that’ll help you compete against other offers –
even cash offers.
Involvement: Art Direction, Concept, Production
